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NoKoL

Art Direction, Logo, Branding, Packaging
2023

Credits:

Paper donators - Scrollino, grafikshop, Papyrus, Voala

Sustainable stationery brand/community inspired by the disposition of digitalization and paper waste.

Problem & Goal

RADICAL DIGITALIZATION.
LESS TACTILE EXPERIENCE.

The digital product makes our lives very convenient, but at the same time, we lack for physical experience.

PAPER CONSUMPTION & WASTE.

Although, paper consumption remains stable seemingly,

we should be careful about how we use them.

collecting paper waste・upcycling & diy ・workshop community ・

NoKoL Ecosystem encourages getting physical experience with tactility without assisting to produce more paper waste.

The stationeries are made out of wasted paper — the main product is the refillable memo pad with easy steps so that accessible and small effort makes you proud.

Branding

Visual identity communicates the handmade and sustainable feeling.

The brand name NoKoL stands for NOKORI — remaining/leftover in Japanese.
LUCK — The proverb says “There is luck in what is left”.

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